Canada Job trends - Creative Services Director in 2023-24

Why work in Canada as a Creative Services Director?

Here are some significant reasons a Creative Services Director should choose to work in Canada. These are related to the trends in the media industry in Canada where these professionals play an important role.

• The new trend of remote working will benefit professionals in the media industry like Creative Services Directors to work in Canada.
• The expected growth of OTT platforms by 2023 is 10.7 percent. Creative content generated on this platform will be consumed at a very high rate.
• The societal changes and the changes in consumption behavior post-COVID are opening opportunities for challenging work such as Creative directors.
• The revenue that Canada is expected to make from the entertainment and media industry by 2023 is above CAD 8 million.
• The importance of media (especially online media) as a platform to inform, educate, and entertain people has increased manifold. Canada needs professionals like creative directors in large numbers.
• In the year 2023, spending on OOH ads in Canada is projected to grow by 12 percent, which will take the highest share of the total media industry.
• From building commercial brands to political campaigns, digital media is the norm now. In Canada, the media industry needs lots more creative professionals to manage and lead the work on such projects.

About Canada

Canada is a country that needs skilled foreign nationals to work in the country in a range of industries, in numerous important and specialized job roles. The country depends on immigrants to prosper economically and enrich itself socially.

Canada has always been highly ambitious when it comes to its immigration targets. As per the latest 2023-2025 immigration levels plan, the country aims at creating 465,000 immigrants in 2023. The target is progressively set higher at 485,000 in 2024 and 500,000 in 2025. These are immigrants who are skilled and educated to fill the job vacancies in key sectors in Canada.

As we are looking at the prospects of immigrating as a Creative Services Director to Canada here, let’s examine some relevant facts related to this occupation. These cover facts about the media industry in Canada and the significance of creative directors in this industry now and in 2023:

• The average time spent on digital media per day in Canada in 2023 will increase to 332 minutes from 329 in 2022. This will create the necessity to create more engaging content under the guidance of professionals.
• Companies in Canada are betting on social media and online video content platforms as significant channels to promote their products and services. Video content on these platforms is challenging to create as it often requires eye-catchy content that impacts in a limited time.
• In 2022, companies in Canada are spending close to CAD 200 million on social media for advertisement and product promotion. Surely, it needs expert professionals to decide on creative output with excellent impact and returns.
• 84 percent of Canadians use social media, opening a wide scope of opportunity for professionals like Creative Services Directors to create content that can improve brand image and business.
• The trend now is short-video content and byte-sized content. Expert creative directors will be skilled to create content that can engage the audience in a matter of seconds if not minutes.

Job trends in Canada, 2023

Creative services directors actively work with public relations, marketing, advertising, and e-business managers. These professionals are involved in planning, organizing, directing, controlling, and evaluating the activities of commercial/industrial establishments as well as departments.

Creative Services Directors are into taking up decisive roles in advertising for commercial/industrial/e-business enterprises. They also play a creative and managerial role in marketing and public relations. Commercial/industrial establishments hire them as well as marketing/advertising firms and government departments.

Occupation	NOC 2021 (TEER) Code
Advertising, marketing, and public relations managers (also includes Creative Services Director)	10022

Prevailing wages of Creative Services Director in Canada

The average annual salary for Creative Services Director in Canada is CAD92,160. Here are the currently prevailing wages for this job in Canada’s communities and regions:

Region	Annual Median Salary (in CAD)
Alberta	92,160
British Columbia	92,160
Manitoba	90,240
New Brunswick	82,560
Newfoundland and Labrador	96,000
Nova Scotia	97,920
Nunavut	115,200
Ontario	94,080
Prince Edward Island	96,000
Quebec	97,920
Saskatchewan	69,120
Yukon Territory	80,640

Eligibility criteria for Creative Services Director

Here are the requirements for eligibility for a Creative Services Director in Canada. We shall see the requirements for the role this professional will handle on the job.

Advertising and public relations managers

• A college diploma/university degree in public relations, communications, journalism, marketing, or in a field related to the job
• Many years of work experience in communication, public relations, or advertising officer position or in an occupation related to the occupation

Marketing managers

• A college diploma/university degree in business administration or in a field related with a specialization in sales/marketing
• Many years of work experience as a marketing, sales, or public relations representative or in an occupation related to the occupation

E-business managers

• A college diploma/university degree in a field that’s related to website content development, electronic commerce, or Internet services
• Work experience in interactive media development, Web site design, information systems analysis, or data administration or work experience related to developing content for websites

Creative Services Director - Number of vacancies in Canada

As of now, there are about 490 job vacancies for Creative Services Directors in total in Canada. Here are the jobs available in Canadian provinces:

Location	Available jobs
Alberta	53
British Columbia	137
Manitoba	3
New Brunswick	6
Newfoundland and Labrador	1
Nova Scotia	5
Ontario	218
Québec	37
Saskatchewan	16

How can a Creative Services Director to Canada?

If you are interested in working as a Creative Services Director in Canada you can find opportunities and job vacancies on job sites and other online sources in Canada. You can use the NOC TEER code 10022 to find job vacancies in this profession on government job sites in Canada.

In fact, the NOC code 10022 is for Advertising, marketing, and public relations managers. This is a group of jobs that include roles like

• Advertising administrator
• Agency marketing department manager
• Circulation manager
• Communications manager
• E-business manager
• External relations director
• Information service manager
• Market development manager
• Media advertising manager
• Promotions manager
• Advertising agency manager
• Business manager – sales and advertising
• Commercial network development manager
• Communications manager – public relations
• Election campaign manager
• Fundraising campaign manager
• Internet communications manager
• Marketing director
• Media relations director
• Public affairs director
• Advertising director
• Campaign manager
• Communications director
• Corporate affairs manager
• Electronic business (e-business) manager
• Graphic design firm manager
• Internet site manager
• Marketing Executive
• Media relations manager
• Advertising manager
• Channel marketing manager
• Communications director – sales and marketing
• Correspondence and public inquiries manager
• Electronic commerce (e-commerce) manager
• Information and communications manager
• Manager – marketing services
• Marketing Manager
• Online marketing manager

You can follow the following steps to immigrate to Canada as a Creative Services Director.

Step 1: Make sure you have the eligibility to immigrate to Canada

You can check on your eligibility by using our free immigration assessment facility. Canada offers in excess of 80 pathways for immigration visas to immigrate to Canada.  After you get your visa assessment done and it presents a positive result, you can take the next step.

Step 2: Get your qualifications accredited for Canada

It will be necessary for you to get the qualifications that you obtained outside Canada to be accredited if you want to immigrate to Canada as a Creative Services Director. You have to ensure that your qualifications are recognized in Canada.

How do you assess whether your qualifications are recognized in Canada? For that, you have to go through an ECA (Educational Credential Assessment).  The ECA process confirms that your diploma, degree, or certificate as a qualification is both valid and equal to standards set by Canada. If you want to claim CRS points for permanent residency in Canada, this step is one of the mandatory requirements. Points will be added for each training/educational credential accepted as per the standard in Canada.

ECA is also beneficial for you when you apply for jobs in Canada or go for any professional registration in Canada.

Here’s a list of organizations that are designated and licensed to conduct your ECA:

• International Credential Assessment Service of Canada
• Comparative Education Service – University of Toronto School of Continuing Studies
• International Qualifications Assessment Service (IQAS)
• World Education Services
• International Credential Evaluation Service

As for NOC 10022, the following are included in the requirements for education and experience:

• Experience as a manager in advertising and public relations
• A college diploma/university degree in public relations, communications, journalism, marketing, or in a field related to the job role along with many years of work experience in an officer position in public relations, advertising, or communications or in an occupation that’s related to the job role
• Experience as marketing manager
• A college diploma/university degree in business administration or in a field related to the job role with a specialization in marketing or sales and many years of work experience as a marketing, sales, or public relations representative or in an occupation related to the job role
• Experience as e-business managers
• A college diploma/university degree in a field related to e-commerce, content development for websites, or internet & mobile services and work experience in website design, data administration, interactive media development, or analysis of information systems or work experience related to website content

It may be required for you to provide a set of documentation as well as references so that you can prove your experience and abilities while your evaluation process is conducted for immigration to Canada.

Step 3: Start the process of migration and lodge an application for your visa for Canada immigration

To go ahead with this step, here we give you a few pathways to immigrate as a Creative Services Director.

1. Express Entry system
2. Provincial Nominee Program
3. The Rural and Northern Immigration Program
4. The Atlantic Immigration Pilot
5. Express Entry

The Express Entry system is the best pathway to move to Canada as a Creative Services Director. It’s the fastest immigration pathway and also the simplest one for Canada immigration.

You have to satisfy the criteria for age, qualifications, and language proficiency in French/English, among other criteria. The better your credentials for the points in the criteria, the better chance you will get to move to Canada faster. Immigration through Express Entry takes under 6 months.

2. PNP (Provincial Nominee Program)

The PNP is a pathway for skilled as well as semi-skilled foreign nationals to immigrate to Canada and live and work in provinces/territories there. What you will require is a valid job offer from an employer in Canada. The job must be for a minimum of 1 year, which is applicable for most streams of Canada immigration. Each of the 11 provinces/territories of Canada has its own PNP. Each of these PNP has its own. Their labor requirements are specific to the province.

Canadian provinces will choose your profile to nominate you for Canada PR if your skills meet what the province/territory is seeking. With the provincial nomination, you will get 600 extra CRS points. This practically assures you to receive an offer for a Canada PR visa.

3. The RNIP (Rural and Northern Immigration Pilot)

RNIP (Rural and Northern Immigration Pilot) is a suitable pathway for Creative Services Director to immigrate to Canada. There are eleven communities that are at present participating in the RNIP.

To participate in an RNIP pathway, you will have to get a job offer deemed valid in one of the communities indicated above. Only then you will be considered to be eligible to lodge an application for Canada PR through the RNIP.

4. The AIP (Atlantic Immigration Pilot)

The AIP is suitable for foreign workers with intermediate, high, and semi-skilled levels to immigrate to the Atlantic provinces of Canada. You can immigrate so to work in Canada as a Creative Services Director which is in high demand in those provinces. For eligibility, you will need to receive a valid job offer from an employer in the region. The job must be for a tenure of a minimum of 1 year.

How can Y-Axis help a Creative Services Director to immigrate to Canada?

For trusted and globally reputed multiple services necessary for a potential immigrant wanting to move to Canada, visit Y-Axis. Professionals like Creative Services Directors wanting to move to Canada can seek our valuable services namely:

• Free Canada immigration points calculator to figure out your best chances to move to Canada.
• Expert assistance to apply for a Canada PR visa.
• Immigration consultancy to show you the right path to immigrate risk-free and hassle-free.
• Expert coaching services for language proficiency tests like IELTS, CELPIP, and PTE that are accepted in Canada.
• Career counseling with expert advice.

If you are willing to migrate to Canada, talk to Y-Axis, the leading immigration and career consultant in the UAE.

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